Previous experience

Clarity on what your brand stands for. Not just for now, but for years to come.

Enduring brands don’t chase moments—they build systems. Branding demands discipline, clear thinking, and consistency, applied over time. It’s the steady accumulation of one story—told many ways—that creates real distinction.

Industry brands is a brand definition company. Trusted to distil down the enduring ideas, values, messaging and frameworks that category defining brands can be built upon, through a rare degree of clarity and collaboration.

Led by Mike Pepper PDINZ, one of New Zealand’s most experienced brand strategists, we work with brands of all sizes and stages from new brands seeking to quickly establish credibility within a category, to large scale, highly complex brands needing to refresh or refocus their brand DNA across every touch point.

‍Strategy only
Either responding to a brief or helping define the brief itself. We provide a high degree of independence in defining the underlying problems that most need solving for your brand.

Strategy + your creative teams
We can work seamlessly with your own in-house or external creative agency capability, providing the structure and tools they need to deliver on-brand work and outcomes. 

Strategy + our trusted partners
Adding specialist design, comms, content or digital skills as and when required. People we know and trust that can seamlessly fit in to the project at hand, taking it to that next level.